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For Local Service Businesses Who Want NEW Customers FAST...

‘Aggressively Basic’ Online Advertising Makes Your Phone Ring, So You Make More Sales…

Qualified Leads Live Transferred To Your Phone | Results In 7 Days

Qualified Leads For 750/Month (Plus Adspend)

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  • You DO NOT need an expensive fancy marketing system - you need PROFITABLE advertising that ‘just works’, so you don’t waste time with bad leads
  • Other agencies make marketing COMPLICATED so they can charge you more… We simplify it by focusing on foundations, so you pay less, get onboarded in 1 hour, and see results in 7 days
  • No website yet? No problem. Even a simple ‘landing page’ is enough to start (we’ll make it for you)
  • No need to get on weekly marketing calls (they’re boring and we both have businesses to run). Just send a text or voice note when you need help and we’ll solve the problem
  • Quality Controlled Leads - we source and deliver the type of leads YOU want… And help your team convert them into ‘lay-down’ easy sales
  • Advertising that’s as reliable as your mobile phone - just pay the monthly bill and you never need to think about it

Here's How It Works

Ads That Appeal To Buyers

  • You decide what makes a good lead - then we create an ad to find them
  • Focus on what buyers want instead of trying to be cute and clever, we simply show your great service and value
  • Info about pricing and timelines are IN the ad, so leads know what to expect before they click and fill the lead form

Human Operators Qualify Every Lead

  • We talk to the leads first and make sure they're bona fide
  • Trained operators filter out bad fits and save you time
  • Activates new leads fast so they don't 'forget' clicking your ad or filling a form

We Live Transfer ‘Hot’ Buyer Leads Over The Phone

  • Calls are 'warm' transferred to your team, so you don’t miss out on time sensitive opportunities
  • Live person-to-person sales conversations convert better than any online sales funnel or automated system
  • All the calls are recorded, so we can identify and help solve problems in the sales process

Qualified Leads For 750/Month (Plus Adspend)

Schedule A Call

Testimonials From Happy Clients

"One of the best I've met... John is always willing to pick up the phone"

Matt Martorano, Checkout Champ, USA

"a $120,000+ return in 10 days, thanks to John Caprani”

Ruari Fairbairns, OYNB, UK

"£266,000 in new revenue since working together"

Pete Taylor, The Awakened Man, Dubai

‘Aggressively Basic’ Advertising Is Different

Here’s What You Get With 'Aggressively Basic' Advertising

  • Advertising campaigns created and managed for 750 per month
  • We don’t charge a % fee on your ad spend like other agencies - you only pay what Google/Facebook charges
  • Every lead is qualified by a trained and experienced human operator
  • We live-transfer the ‘hot’ buyer leads to you over the phone

Who This Is NOT For

  • ‘Struggling’ businesses. Advertising is NOT a liferaft, it’s fuel for your engine. You should be making at least $250k (or the equivalent in Euros or Sterling) before you hire us.
  • Businesses with a BAD product or service. Good advertising attracts new customers, but good fulfillment makes them happy. We only promote businesses selling products and services we would buy ourselves.
  • Micro Managers. If you want to be super involved in the advertising and expect weekly meetings, this won’t be a fit. As David Ogilvy said: “Why buy a dog, then bark yourself?” Once you sign off on initial creative and we deliver solid results, we hum along in the background unless there’s a problem that needs fixing.

Qualified Leads For 750/Month (Plus Adspend)

Schedule A Call

About Fire Digital Marketing

John Caprani founded Fire Digital Marketing in 2019, transitioning from offline to online business after 10 years of project management and sales roles in the construction industry.


Over the past 5 years he's honed his skills as a copywriter and marketing consultant working with prominent direct marketing, coaching, consulting, education and SaaS businesses in the US market.


In 2024, John decided to go 'full circle' and return his focus to serving the needs of local service businesses, bringing cutting edge online marketing methods to business owners who typically serve customers 'offline'.


John lives in County Kilkenny, Ireland together with his family.

More Testimonials

"One of the most thorough people you could hire. The attention to detail is A1"

Troy Ericson, Email Paramedic, USA

"John has incredible knowledge to offer"

Dylan Blyuss, World Class Sales Agency, Canada

"A major contributor to my success"

Zhihao Huang, ZH Media OU, Estonia

Frequently Asked Questions

  • Does this work for any business?

If you have a local service business selling to commercial clients or consumers, then Aggressively Basic Advertising can work for you.

  • How do I get started?

Click any of the buttons on this page to book a 15 minute call with us. We’ll ask you a few questions about your business and quickly discover if working together makes sense.

  • What if I don’t have a good website?

You don’t need a website for Aggressively Basic Ads - we take care of everything. All you need is to answer the phone when we call you to live transfer a lead.

  • I spend thousands with another agency and got NO RESULTS for my money, why are you different?

That is NOT possible when you work with us. We charge only $750 per month and you will see results within 7 days. Book a call and we'll walk you through.

  • How much do I need to budget for Facebook or Google Ads?

It depends on how many leads you want, but the minimum effective budget is $210 per week on Facebook and $350 on google

  • What kind of results can I expect?

Again it varies, but the minimum you can expect is 10 new leads per week with 2-3 of those being ‘hot’ live phone transfers.

  • Can you do other types of advertising and marketing like Video ads, SEO, email marketing, and direct mail?

Yes, but we recommend every client starts with Aggressively Basic Ads so you see fast results and we can build a good working relationship. Then if you need other marketing services we can build them on that solid foundation.

Qualified Leads For 750/Month (Plus Adspend)

Schedule A Call

Fire Digital Marketing



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